Senior Manager Marketing Operations

Company: Staples Advantage Canada
Location: Seattle
Posted on: November 6, 2024

Job Description:

Staples is business to business. You're what binds us together. Our marketing team is charged with an important task - sharing our Staples story. We use customer data and analytics to help us understand and improve our customers' experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skill sets and responsibilities ranging from graphic design, content creation, and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance so that the Staples brand is well represented in all areas. What you'll be doing:

• Staples business to business lead management and operations team is looking for an experienced lead management manager to help drive operational efficiency, marketing lead effectiveness, and transparency in reporting on results to our business stakeholders. This individual will play a critical role in connecting marketing to sales through lead tracking, operational monitoring, and proactive recommendations to both organizations based on what's working and what's not. Candidates with strong cross-functional experience with process, systems, and organizational change experience preferred.
• Monitoring of lead flow and processes.
• Creation and management of standards for data input/output of leads.
• Operational reporting to provide visibility into lead flow bottlenecks or recommendations for improvement in processes.
• Process governance to ensure Marketing & Sales standards are followed or updated with appropriate approvals.
• Campaign level reporting of lead flow and effectiveness of campaigns to revenue generation.
• Lead scoring governance and recommendations for ongoing improvements.
• Marketing and Sales stakeholder engagement ensuring voice of customer feedback into processes. What you bring to the table:
• Proven track record of improving lead management processes and driving sales growth.
• Extensive experience with Marketing Automation and lead management tools.
• Demonstrated ability to lead cross-functional teams in a fast-paced environment. What's needed - Basic Qualifications:
• 10+ years lead generation, sales operations, or a related field, with at least 5 years in a managerial role.
• Bachelor's degree in marketing, business, or related field or equivalent work history. What's needed - Preferred Qualifications:
• Expertise in lead management systems, such as Salesforce, Marketo, Hubspot, or similar platforms.
• Master's degree in business administration or related field.
• Certifications in Project Management (PMP), CRM platforms (Salesforce, HubSpot), or Digital Marketing.
• Experience in a global or multi-regional role, managing complex stakeholder relationships. We Offer:
• Inclusive culture with associate-led Business Resource Groups.
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays).
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
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